Lead generation is the lifeblood of any company. Entrepreneurs need ways to find new customers and partners. Here are some shrewd methods of expanding your electronic Rolodex that you might not have considered.

Use Social Networks

In all likelihood, you already take advantage of social media to connect with friends and family. If so, you are ahead of the game when it comes to working on these platforms. Bless your company with a social media presence distinct from your personal accounts. Create posts that are both widely sharable and place your business in a positive light. Respond to every comment in a friendly and positive manner.

Create Online Content

People are hungry for business advice served in an entertaining wrapper. Put your knowledge into writing and submit it for publication on a popular website or build your own. Create a podcast with like-minded entrepreneurs. Get on YouTube and start making fun and informative videos. Employ humor and interactive elements to maximize your audience. Include ways of getting in touch. Fans of your material will inherently want to work with you.

Mentor Someone New

There is never a shortage of young people looking to start their careers. Youth have unique perspectives and inherent enthusiasm that can reinvigorate your working life. They may be willing to toil away for little or even free. By providing guidance to an impressionable job entrant, that person will inevitably speak well of you. Words of approval are practically destined to draw others into your fold.

Launch a Community Charity

Not only does charity put you in touch with many others, but it’s also an unbeatable form of publicity. Choose a cause that resonates with those who live in the area. Devise an annual event so that repeated exposure cements your good deeds in people’s minds. Speak with everyone who supports your mission and offer discounts to donors who choose to take advantage of your business services.

Attend Professional Gatherings

Many trades have get-togethers for professionals in their fields. Learning opportunities typically come along with these shindigs, but the primary attraction is the ability to create mutually beneficial relationships. In addition to enjoying cocktails and munchies, you may make a vital connection. 

Entrepreneurs must be proactive when it comes to forming business relationships. The above are just a few ways in which your network can be expanded. Use these techniques along with other innovative approaches toward formulating professional bonds that can raise your business to the next level.